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Collaborative innovation is vital as we tackle the challenges facing the water industry and also take advantage of the opportunities.
In 2021 the Twenty65 Water Research Programme published Collaborative Innovation in the Water Industry, How To Make It Happen – a guide to creating the right environment for collaborative innovation to flourish.
Of course, learning by understanding the best way of doing things is essential. However, we can also learn by thinking about how not to do things. In this tongue-in-cheek pamphlet, the guide’s co-authors Professors Tony Conway and Kamal Birdi shine a light on collaborative innovation through an alternative lens of how to be “world class” at preventing collaborative innovation.
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